Shropshire Petals was originally known as JM Bubb and Son and started more than 20 years ago by Michael and Rosemary Bubb - both of whom still play a huge part in the business and are always on hand to offer their expert advice. These days Michael's son, Jonathan Bubb coordinates the arable side of the farm, maintaining the standards instilled in him by his father and grandfather before him.

Although our farm hasn't changed much over the years what we grow has. Originally specialists in dried flowers Shropshire Petals has diversified into other areas; wheat sheaves, seed heads, arrangements and of course natural petal confetti all serve to compliment different celebrations.

As part of the farming community we always recognised the benefits of growing sustainable, environmentally friendly products whilst maintaining a farming practice that's kinder to the countryside. So in 2005 we decided to launch our natural petal collection. Being 100% natural the petals are incredibly delicate and therefore have to be handpicked to minimise bruising. Mostly we grow delphinium petals, which are exceptionally delicate, but keep their colour beautifully when dried making them environmentally friendly and biodegradable.